Easy Home Meals
Easy Home Meals is NFRA’s consumer-facing brand—trusted by families and individuals looking for simple, craveable, and budget-friendly meal ideas. It showcases the versatility of frozen and refrigerated foods across everyday occasions, from quick weeknight dinners to seasonal favorites, better-for-you options to indulgent treats, and midday snacks to effortless entertaining.
Easy Home Meals
Once a recipe destination, Easy Home Meals has evolved into a lifestyle brand that reflects how consumers live—and eat—today. In 2024, the content strategy expanded to emphasize convenience, quality, and nutrition, helping consumers build flexible routines and explore diverse meal solutions using frozen and refrigerated foods.
We meet consumers where they are—on social, in search, and across digital platforms—delivering craveable content, seasonal inspiration, and real-life solutions that spotlight the value of frozen and refrigerated foods. Our multi-channel approach includes:
- A user-friendly website with curated recipes, cooking tips, and seasonal ideas
- Social content across TikTok, Instagram, Facebook, Pinterest, and YouTube
- Monthly email newsletters and quarterly product spotlights
- National campaigns, influencer partnerships, and media collaborations
- Sweepstakes, giveaways, and interactive content that drive engagement year-round
By blending original and sponsor content, we create a consumer experience that is both authentic and aligned with our categories and sponsoring brands. Through storytelling, culinary hacks, category education and everyday inspiration, Easy Home Meals reinforces the role of frozen and refrigerated foods in everyday life.
Newsletters
Delivered monthly to a growing audience of over 100,000 subscribers, Easy Home Meals e-newsletters offer a curated mix of recipes, seasonal meal
inspiration, and expert tips. Subscribers also enjoy exclusive access to consumer contests, sweepstakes, and special promotions hosted by NFRA. Seamlessly integrated with EasyHomeMeals.com and social media channels, the newsletter serves as a go-to resource for meal ideas and culinary inspiration, keeping consumers engaged and connected to the frozen and refrigerated categories.
Social Media Platforms
Easy Home Meals’ social media platforms effectively communicate messaging about frozen and refrigerated foods to large audiences. The continued growth of Easy Home Meals on TikTok and YouTube quickly garnered a highly engaged fan base. Across all channels, we promote influencer content, recipes, meal ideas, sponsored products, trends, and promotions.
