ReDiscover Dairy and Frozen
NFRA’s first joint promotion, ReDiscover Dairy & Frozen, is designed to capitalize on the eat-at-home trend and increase excitement and awareness around frozen and refrigerated dairy products. Plus, it’s completely free to participate in the promotion!
Our goal is to inspire consumers to rediscover the dairy and frozen aisles, encouraging them to revisit familiar favorites, explore the latest products and innovations, and discover the wide range of offerings in these aisles. Four weekly themes during the month of January each focus on a different element/theme:
The ReDiscover promotion shares premium content from influencers across Easy Home Meals consumer channels; and provides an array of digital assets that you can integrate seamlessly into your own marketing efforts
We invite you to be an ambassador of this promotion by sharing posts from the Easy Home Meals consumer channels and tying into your own January marketing efforts with our completely free resources. Your participation will help us create a sustainable joint promotion for years to come.
How You Can Participate
Utilize the QR codes to drive consumers to enter the giveaway page. Customize the giveaway social posts, found in the toolkit, with your company’s logo. Reshare giveaway posts from the Easy Home Meals channels to your social media channels, and mention the ReDiscover giveaway in your consumer newsletters.
Promote the ReDiscover Dairy & Frozen Inspiration Guide
The Inspiration Guide features NFRA member recipes, products, videos, meal solutions, aisle staples and more. The recipes aim to drive inspiration and trial of member recipes and products. The product highlights aim to drive awareness of new or current products for consumers to try and add to their weekly shopping trips.
Thank you to the 2025 Participating Brands
