ReDiscover Dairy and Frozen

…about the ReDiscover Dairy & Frozen promotion to your marketing, social media, agency, wellness, and dietitian teams so your company can participate in the weekly themes and use the assets in your own January marketing efforts.

…to help increase visibility and engagement across social media platforms. This hashtag will help to promote the ReDiscover Dairy & Frozen promotion and ensure that it reaches a wider audience. Encourage your followers to use the hashtag when posting about the promotion, and be sure to use it yourself in your own posts.

Share recipes, infographics, videos and more from the toolkit in your social media posts and newsletters, and add the weekly logo and hashtag to other relevant posts.

Repurpose the unbranded recipes to feature your products or private brands. Share them on social media, in newsletters, with your retail dietitians, and on your website.

The ReDiscover Dairy & Frozen Toolkit provides NFRA members with ready-to-use resources to activate the promotion with consistent, consumer-forward messaging.

Here, you will find adaptable social content, key talking points, and promotional assets that can be used as-is or customized to fit your brand or retail strategy, making it easy to participate, align industry storytelling, and engage shoppers during a key moment at the start of the year.