March Frozen Food Month
March Frozen Month’s many exciting initiatives bring excitement to the frozen aisles, including a consumer sweepstakes, influencer and partner content, point-of-sale materials available for purchase, plus social posts on our robust Easy Home Meals’ channels share valuable messaging, content, recipes and tips with audiences.
Want to take your promotion involvement to the next level?
June Dairy Month participating brands can leverage digital shopping list marketing to drive product trial and velocity. Convert shoppers, drive consideration and increase register rings! Find more details on the benefits associated with becoming a sponsoring brand below.
Drive Brand Awareness, Trial & Omnichannel Sales Velocity: Adapting to changing shopper behaviors and marketing trends
AdAdapted, a mobile insights and advertising platform, helps brands get branded products on consumer lists and in e-commerce carts, connect ad spend to purchase intent, target verified shopping decision-makers, and much more.
Sponsoring brands can choose from two tiers that offer a guaranteed 2.5MM and 4.5MM impressions respectively. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the refrigerated dairy aisles. Help drive consumers to the frozen aisles with this national program for June Dairy Month!
Features included:
- Paid promoted post on Easy Home Meals channel(s) – garnering 30MM+ impressions
- Brand-specific custom vertical video (:30) – includes 5-7 stills, talent, ingredients/prop costs, and post-production editing
- One-week banner ad placement on EasyHomeMeals.com
- Logo and link to brand website on EasyHomeMeals.com and NFRAweb.org
- Sponsored article on EasyHomeMeals.com
- $10,000 national sweepstakes – receive opt-in list of 10-12k consumers for use in future CRM efforts
- Social influencer content – Expert foodies, chefs and bloggers connect with consumers through targeted, customized blog posts and accompanying social posts featuring your products. Garners an estimated 1MM impressions. *Option to add a 2nd influencer for +$2,500 provides additional 1MM+ estimated impressions
2025 Participating Brands
