Consumer Outreach
NFRA connects with consumers through a multifaceted approach that includes impactful PR campaigns, engaging digital content, and high-visibility national promotions.
Our outreach is amplified through seasonal promotions and national PR campaigns that highlight the innovation, convenience, and nutrition found across the frozen and refrigerated aisles. Together, these initiatives fuel shopper discovery, deepen brand engagement, and support sustained category growth.
From recipes to reels—see how we meet consumers where they are with real-life solutions, seasonal inspiration, and a fresh perspective on the value of frozen and refrigerated foods.
Easy Home Meals
Easy Home Meals is NFRA’s consumer-facing brand, delivering craveable content, simple recipes, and trusted meal inspiration across digital and social platforms. It connects with millions of shoppers each year—highlighting the value, convenience, and versatility of frozen and refrigerated foods in everyday life.
Annual Promotions
NFRA leads four national promotions each year to boost awareness and drive sales across frozen and refrigerated categories. These seasonal campaigns offer free resources for members and added visibility for sponsors through toolkits, media outreach, and shopper-facing content.
PR Campaigns
NFRA’s year-round PR campaigns—Real Food. Frozen. and Dairy…and Beyond.—amplify category messaging through influencer partnerships, media outreach, and custom content. Sponsoring brands gain meaningful exposure through digital storytelling, social media, and Easy Home Meals integrations.
