March Frozen Food Month
March Frozen Month’s many exciting initiatives bring excitement to the frozen aisles, including a consumer sweepstakes, influencer and partner content, point-of-sale materials available for purchase, plus social posts on our robust Easy Home Meals’ channels share valuable messaging, content, recipes and tips with audiences.
Drive Brand Awareness, Trial & Omnichannel Sales Velocity: Adapting to changing shopper behaviors and marketing trends
AdAdapted, a mobile insights and advertising platform, helps brands get branded products on consumer lists and in e-commerce carts, connect ad spend to purchase intent, target verified shopping decision-makers, and much more.
Sponsoring brands can choose from two tiers that offer a guaranteed 2.5MM and 4.5MM impressions respectively. Brand activations across multiple platforms and diverse elements across the marketing mix create a successful model for consumer engagement and excitement around the refrigerated dairy aisles. Help drive consumers to the frozen aisles with this national program for June Dairy Month!
Features included:
- Paid promoted post on Easy Home Meals channel(s) – garnering 30MM+ impressions
- Brand-specific custom vertical video (:30) – includes 5-7 stills, talent, ingredients/prop costs, and post-production editing
- One-week banner ad placement on EasyHomeMeals.com
- Logo and link to brand website on EasyHomeMeals.com and NFRAweb.org
- Sponsored article on EasyHomeMeals.com
- $10,000 national sweepstakes – receive opt-in list of 10-12k consumers for use in future CRM efforts
- Social influencer content – Expert foodies, chefs and bloggers connect with consumers through targeted, customized blog posts and accompanying social posts featuring your products. Garners an estimated 1MM impressions. *Option to add a 2nd influencer for +$2,500 provides additional 1MM+ estimated impressions
2025 Participating Brands
