Skip to content
NFRA logo
MFFM 2026 Deck Image Resized

2026 Program Details

View the detailed PDF and deck below for complete 2026 program details.

Get on the list. Get in the cart.
Get in the freezer.

Today’s frozen food shoppers are discovering products through recipe searches, digital circulars, and online grocery tools—often before they ever reach the aisle. NFRA’s campaign meets them in these moments with high-impact placements that drive action and purchase. Participating brands receive a customized mix of activations, including:

  • Add-to-List – One-click list adds while consumers plan their trips
  • Add-to-Cart – Direct cart placement through Instacart or retailer campaigns
  • Recipe Selector – Appear in interactive, shoppable recipe ads
  • Keyword Intercepts – Reach shoppers via relevant food and product searches
  • Flipp® Circular Integration (Tier 2 only)Show up in the circulars where meal planning begins

ADADAPTED logo


4 out of 5 consumers purchase a branded product after they add it to their digital grocery list.


This campaign helps get your brand there first.
Built for flexibility and efficiency, the program is tailored to your goals—whether that’s driving trial, building baskets, boosting ROAS, or increasing visibility with retail partners. It’s where content, commerce, and conversion come together.

Easy Home Meals Activations

NFRA’s consumer-facing brand, Easy Home Meals, connects with millions of shoppers each month through craveable recipes, meal inspiration, and trusted food content. Sponsors are featured across premium, co-branded content on the EHM platform, including:

  • NEW_EHM_logo_colorCustom influencer videos with paid amplification
  • 30-second branded recipe video with full usage rights
  • Social posts supported by targeted media spend
  • Homepage banner ads on EasyHomeMeals.com
  • Inclusion in the EHM consumer newsletter

Promotion-Wide Touchpoints

$10,000 National Consumer Sweepstakes

Consumers can enter at EasyHomeMeals.com for a chance to win the grand prize $1,000 supermarket gift card or one of eighteen $500 supermarket gift cards. The sweepstakes will be promoted on Easy Home Meals social media channels, websites, emails and newsletters to increase consumer participation and excitement during March!

Easy Home Meals Website

Our consumer website provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to refrigerated food brand recipes and products.

Easy Home Meals Social Media Platforms

Promotional elements, content and sponsoring brands were the focus of all of the Easy Home Meals social media platforms during the month of March. These platforms include FacebookPinterestYouTubeInstagram and TikTok.

Digital Toolkit

The March Frozen Food Month Toolkit includes all of NFRA’s March resources including links to frozen food messaging, sample social media posts, logos, tips, recipes and much more. This toolkit is created to provide you with valuable content to share on your websites, emails, newsletters, etc!

Point-of-Sale (POS) Materials

NFRA offers eye-catching point-of-sale materials that are ready to use in your store’s frozen aisles. Visit our online catalog to see the variety of items available, from door clings and balloons to banners, stickers, pens, and more.

Golden Penguin Awards Competition

If you highlighted March Frozen Food Month through promotional campaigns in-store, online, etc, you can enter your marketing efforts for a chance to win a Golden Penguin Award! This national competition recognizes organizations of all sizes for their merchandising campaigns of the annual promotion.

2025 Participating Brands

InnovAsian Cuisine logoLamb Weston logoMrs. T's Pierogies logoRosina Food Products logoRich Products logoWild Mike's Ultimate Pizza logoPictsweet Farms logoHarris Teeter logo
NFRA logo

National Frozen & Refrigerated
Foods Association
4755 Linglestown Rd., Suite 300
Harrisburg, PA 17112

Phone: 717-657-8601

Fax: 717-657-9862
[email protected]

Easy Home Meals Logo

Connect with Easy Home Meals

Visit our consumer website, EasyHomeMeals.com! We connect with social communities with engaging content and grow our audiences through several social media channels: