March Frozen Food Month
March Frozen Food Month is NFRA’s flagship national promotion, spotlighting the value, versatility, and innovation of frozen foods. The campaign reaches consumers where they plan, shop, and get inspired—through targeted digital content, influencer partnerships, a national sweepstakes, and coordinated industry support. Participating brands can amplify their presence with customizable activations designed to drive both in-store and online sales.
2026 Program Details
View the detailed PDF and deck below for complete 2026 program details.
Get on the list. Get in the cart.
Get in the freezer.
Today’s frozen food shoppers are discovering products through recipe searches, digital circulars, and online grocery tools—often before they ever reach the aisle. NFRA’s campaign meets them in these moments with high-impact placements that drive action and purchase. Participating brands receive a customized mix of activations, including:
- Add-to-List – One-click list adds while consumers plan their trips
- Add-to-Cart – Direct cart placement through Instacart or retailer campaigns
Recipe Selector – Appear in interactive, shoppable recipe ads- Keyword Intercepts – Reach shoppers via relevant food and product searches
- Flipp® Circular Integration (Tier 2 only) – Show up in the circulars where meal planning begins
4 out of 5 consumers purchase a branded product after they add it to their digital grocery list.
This campaign helps get your brand there first.
Built for flexibility and efficiency, the program is tailored to your goals—whether that’s driving trial, building baskets, boosting ROAS, or increasing visibility with retail partners. It’s where content, commerce, and conversion come together.
Easy Home Meals Activations
NFRA’s consumer-facing brand, Easy Home Meals, connects with millions of shoppers each month through craveable recipes, meal inspiration, and trusted food content. Sponsors are featured across premium, co-branded content on the EHM platform, including:
Custom influencer videos with paid amplification- 30-second branded recipe video with full usage rights
- Social posts supported by targeted media spend
- Homepage banner ads on EasyHomeMeals.com
- Inclusion in the EHM consumer newsletter
2025 Participating Brands
