Annual Promotions

NFRA’s national promotions set the standard by which all food promotional efforts are measured and help lead the industry to success. With a goal to drive more consumers to the refrigerated dairy and frozen aisles and increase sales across all categories, the broad reach of these annual promotions encourages consumers to learn more and to engage and experience the products these aisles have to offer.

Explore the promotions below to see what current initiatives are happening, what brands are participating and what’s in store for the future – plus how you can get involved!