Annual Promotions
Four National Promotions to Share NFRA’s Messaging
Each promotion includes free creative toolkits and in-store resources to support easy participation for all NFRA members. Sponsoring brands gain added visibility across media, social platforms, and shopper-facing content.
Together, these seasonal campaigns offer high-impact opportunities to engage shoppers and support category growth.
Kicks off the year by reintroducing consumers to the benefits, ease, and everyday relevance of both frozen and refrigerated categories.
Celebrates the convenience, innovation, and variety found in the frozen aisle—supported by sweepstakes, media outreach, and digital resources.
Spotlights refrigerated dairy staples and better-for-you choices, with educational content, seasonal promotions, and strong member engagement.
Elevates ice cream and frozen novelties with craveable content, digital storytelling, and a “Win Ice Cream for a Year” sweepstakes.
