Jeff Rumachik

NFRA Sets Transition Plan as Rumachik Announces Retirement, Greyshock to Serve as President and CEO

July 8, 2022, HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) announced the retirement of president and CEO Jeff Rumachik effective December 31, 2023. Tricia Greyshock has been promoted to the position of executive vice president and chief operating officer and will take over as president and CEO in January 2024.

“It’s with great anticipation that I announce my upcoming retirement and work toward a smooth leadership transition for NFRA,” said Jeff Rumachik, president and CEO. “Tricia’s experience in the association environment and developing industry relationships will be a real asset to our organization as she takes on this new role.”

Rumachik has served in his current role since 2021. He started at NFRA as senior vice president in 2009, becoming executive vice president and COO in 2011. Under his leadership, NFRA has substantially increased its consumer outreach efforts and expanded membership.

Rumachik’s background includes over 47 years of experience in the food industry. Prior to joining NFRA, he was vice president, wholesaler and member services for the Food Industry Association (FMI) in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function. Rumachik’s career path has taken him through all levels of retail food store management. He also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats.

Greyshock served as NFRA’s vice president of meetings and industry relations since 2019. Her new responsibilities as executive vice president and COO include managing the association’s membership, meetings and marketing functions, contributing to operational policies and objectives to ensure the long-term success of the organization and acting as liaison with the association’s board and committees.

Prior to joining NFRA in 2019, Greyshock held roles including events and special projects director for LNP Media Group and vice president of association services for Pennsylvania NewsMedia Association. Her responsibilities included the planning and execution of various events and overseeing membership services and communications efforts. Greyshock graduated summa cum laude from Lycoming College with a bachelor’s degree in international business and Spanish and a minor in economics.

# # #

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, as well as a children’s educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October. 

Jeff Rumachik

Rumachik Appointed President and CEO of the National Frozen & Refrigerated Foods Association

December 11, 2020 | HARRISBURG, Pa. — The National Frozen & Refrigerated Foods Association (NFRA) has announced the appointment of Jeff Rumachik as president and CEO of the organization effective January 1, 2021. Rumachik will take over the position following the retirement of H.V. “Skip” Shaw, Jr. after 36 years of service to the association.

Rumachik joined the organization in 2009 as senior vice president. He was promoted to executive vice president and COO in 2012 working closely with Shaw in all aspects of leading the association and executing its mission to promote the sales and consumption of frozen and refrigerated foods.

Rumachik’s background includes over 45 years of experience in the food industry. He was formerly Vice President, Wholesaler and Member Services for the Food Marketing Institute (FMI) in Chicago. At FMI, he was responsible for providing the overall strategic direction for the wholesaler member segment and managing the staff and resources of the member services function.

Rumachik’s career path has taken him through all levels of store management in both medium and high-volume retail food stores. He has also worked in supervisory and advisory roles with wholesalers, independently owned supermarkets and chain stores of various formats. Prior to joining FMI, in 1991, Rumachik was Instructor of Supermarket Management Training with SUPERVALU.

# # #

About National Frozen & Refrigerated Foods Association (NFRA)

NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and the Cool Food for Kids educational outreach program. NFRA provides consumer information such as food safety guidelines, meal preparation tips, recipes and sweepstakes opportunities at http://www.EasyHomeMeals.com. Further information available at https://nfraweb.org.