NFRA to Launch 2018 March Frozen Food Month Promotion

Date: Monday, January 29, 2018

HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) will launch a national promotion for March Frozen Food Month that will deliver the positive message, Savor the Taste of Real Food…Just Frozen!, to consumers across the country through various mediums. By uniting the industry around a collective promotion, consumers will see common messaging that creates interest around frozen foods, drives traffic in the aisles and benefits the entire department.

NFRA and sponsoring frozen food brands will reach consumers across multiple platforms with several impactful initiatives. March sponsoring brands will run digital coupons and offers on Coupons.com. An integrated media partnership with WestwoodOne will deliver the frozen food message across radio, email, online and through social media.

Strategic partnerships will expand the promotion’s reach to new audiences. The Mr. Food Test Kitchen will create a March Frozen Food Month TV segment that will air to five million viewers. NFRA’s partner food bloggers will engage their followers with creative recipes and meal assembly ideas using frozen foods.

On social media, Frozen Food Month and sponsoring brands will be promoted throughout NFRA’s consumer-facing Easy Home Meals properties. In addition, a $10,000 Sweepstakes and a Gift Card Giveaway will engage consumers online at EasyHomeMeals.com. The conversation will continue on social media with a Twitter Party hosted by Resourceful Mommy Media on March 6, 2018, at 2 p.m. EST.

To attract shoppers in-store, specially-themed POP material is available to purchase. NFRA is again sponsoring the Golden Penguin Awards to recognize the best merchandising and marketing efforts during March.

For ideas on creating an award-winning event, NFRA has developed 12 Steps to a Successful Retail Promotion to guide retailers in planning for March Frozen Food Month. More information and the 12 steps can be found at NFRAweb.org.

The promotion will be supported by NFRA’s year-round consumer PR campaign, Real Food. Frozen. The campaign focuses on changing the current conversation and perceptions about what people can find in the frozen aisles – and that’s REAL food that just happens to be frozen. The campaign promotes the real ingredients, culturally-inspired recipes, fresh flavors and smart packaging that make this category of foods unique.

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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.  Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program.  NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.