NFRA Announces March Golden Penguin Winners
Date: Friday, August 5, 2016
HARRISBURG, Pa. – The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the newly revamped Golden Penguin Awards for its 2016 March Frozen Food Month promotion. The March promotion helped the industry drive traffic in the frozen food aisles and increase sales for many categories and brands. NFRA has awarded 20 Gold Awards and 28 Silver Awards. In addition, 5 companies will be revealed as Top Marketers during the NFRA Convention in Washington, DC. See the complete list of winners.
The Gold award winners will be recognized throughout a Networking Reception on Monday, October 24, 2016 at NFRA’s Convention, and the Top Marketer awards will be presented. Silver awards are typically presented at the local level at appropriate frozen food association meetings.
In an effort to create a renewed level of prestige and recognition for this flagship awards program, NFRA made significant changes to the Golden Penguin Awards program this year. New categories that better reflect today’s marketing practices, a streamlined online entry system, a numeric scoring platform and a redesigned award provided a fresh opportunity for companies to be nationally recognized for excellence in merchandising and marketing frozen and refrigerated foods.
Eleven new categories included: In-Store Display, In-Store Event, Community Involvement, Social Media and Digital Marketing, Traditional Marketing, Private Brand Campaign and Integrated Marketing Campaign with sub-categories for – Retailer, Wholesaler, Manufacturer, Sales Agent and Local Association. Plus, the Top Marketer Awards honor the best of the best. The highest scoring entry in each of the Integrated Marketing Campaign sub-categories will be named the Top Marketer.
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) could enter any category applicable to their business. Entries were judged on their own merit taking into consideration organization size and/or program budget. These changes also apply to NFRA’s other promotions for June Dairy Month and Ice Cream & Novelties.
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NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, Pa., NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion, and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.