March National Frozen Food Month
In 2010, NFRA is Bringing Families Together with Easy Home Meals. Make the most of the resurging popularity of eating at home by participating in our exciting marketing opportunities, including new POS materials and a chance to win the Golden Penguin Award!
37 Million National FSI Circulation
A three-page FSI circulated to 37 million will drop on March 7, 2010. It will include coupons and product photos of the participating brands. The FSI will announce the Bringing Families Together with Easy Home Meals theme and the consumer sweepstakes hosted on www.EasyHomeMeals.com.
Consumer Sweepstakes
Promoted nationally in the FSI the $10,000 Sweepstakes will attract consumer interest and entries. Consumers can enter online at www.EasyHomeMeals.com. NFRA members are encouraged to promote the sweepstakes as an added value to the consumers.
NEW Point of Sale Materials
Take advantage of a refreshing new look for the March Frozen Food Month POS materials, featuring the latest Banner, Dangler, Static Cling, and Shelf Tags. The Frozen Foods – Fresh Ideas. Great Taste. POS will also be available.
Download the Idea Book for promotional ideas and POS items that are available.
Easy Home Meals Website
NFRA's consumer website
www.EasyHomeMeals.com is the home of the Easy Home Meals $10,000 Sweepstakes which will see hundreds of thousands of consumer visits in March. Visitors to the site will be able to find out more about the March Frozen Food Month promotion, the sponsoring manufacturers, and recipes and meal solutions encouraging the Bringing Families Together theme.
Consumer Media Initiative
A press release and radio spot will be distributed to media outlets across the country announcing the many savings opportunities consumers can find in the frozen aisles in March. NFRA will also devote an issue of its consumer e-newsletter, Stay Cool, to the promotion and link consumers directly to the sweepstakes.
Golden Penguin Awards
March Frozen Food Month will offer another opportunity to win the prestigious Golden Penguin Award for outstanding merchandising during March. Awards will be presented at the National Frozen & Refrigerated Foods Convention in San Francisco, CA, October 16-19, 2010.
Download the 2010 Golden Penguin Brochure for official Rules and Entry Form.
For More Information
To find out more on how you can become involved in the 2010 March Frozen Food Month promotion, contact NFRA at 717-657-8601.
Thank you to this year's participating brands.