NFRA develops and offers many March Frozen Food Month-related promotional initiatives to its members including the following:
$10,000 Consumer Sweepstakes
This sweepstakes resides on NFRA's EasyHomeMeals.com consumer website and creates additional consumer excitement and participation during the March promotion. The sweepstakes is promoted on the Easy Home Meals social media platforms and encourages consumer engagement.
Easy Home Meals Consumer Website & Blog
This popular consumer website and blog provides helpful tips, recipes, suggestions and more to consumers and provides exclusive recognition to frozen food brand recipes and products. Last March alone had over 750,000 site visitors!
Easy Home Meals Social Media Platforms
Promotional elements, content and sponsoring brands will be the focus of all of the Easy Home Meals social media platforms during the month of March. These platforms include Facebook, Twitter, Pinterest, YouTube and Instagram (just launched in October!) - with collectively over 390,000 likes or followers!
March Frozen Food Month Digital Toolkit
This digital toolkit includes all of NFRA's March resources including links to frozen food messaging, sample social media posts, infographics, artwork and logos, videos and much more. Forward to your colleagues to help get the "Savor the Taste of Real Food... Just Frozen!" message out there!