For March Frozen Food Month 2017, NFRA and promotion sponsoring brands are launching an exciting national program that includes the following elements to reach consumers across the country:
Digital Coupons on Coupons.com
Sponsoring brands will drop 180,000 coupons that will be distributed through a mix of Print-at-Home and Save-to-Card offers OR 10,000 offer pod clicks for non-couponing sponsors. Coupons.com, the largest retailer partner network, receives 23 million monthly unique users to its website - driving consumers to shop the frozen aisles!
Westwood One Integrated Media Partnership
Through an integrated media partnership with one of the largest radio operators in the country, this customized media plan will deliver local messaging through radio, web, email and social media platforms across a national footprint and garner approximately 41 million impressions!
- National radio includes a custom 30-second spot and customizable media plan where you pick retailers and your market
- Digital includes branded content and banner ads across local station website, streaming platforms and mobile for a four-week program
- Three dedicated email blasts to a subscriber base in selected markets
- Custom social posts on Facebook and Twitter
Cool Food Panel of Bloggers
This group of influential chefs, dietians and food experts and authors will create custom blog posts for sponsoring brands including frozen food messaging. The posts will also be promoted on multiple social media platforms, reaching large consumer audiences and authentically connecting the consumer with your brand.
Easy Home Meals Social Media Exposure
NFRA's consumer website and social media properties will share engaging, motivating and relevant content directly to consumers. Receive a banner ad on the EasyHomeMeals.com homepage, a Facebook, Twitter and Pinterest post, a brand mention(s) in an Easy Home Meals blog post and more - receiving over 1 million impressions!
Easy Home Meals Consumer Website & Blog
This website and blog feature unique frozen food brand recipes, tips, ideas and more during the promotional month - and year-round!
March Frozen Food Month Sweepstakes & Giveaway
The $10,000 consumer sweepstakes and four-week freezer giveaway are promoted across all social media platforms, increasing excitement and bringing consumers to the aisles.