PR Highlights

NFRA's team of food experts, influencers and celebrity chefs will authentically connect with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. NFRA's outreach now includes Retail Dietitians that reach shoppers with consumer programs and presentations in-store store with healthful frozen food messaging. Many new and exciting activations encouraged consumers to see what's new and innovative in the category:

Twitter Party 
Easy Home Meals and consumers will chat frozen favorites during a March Frozen Food Month Twitter Party. Engaged consumers, bloggers, RDs, brands and others will talk about the benefits of frozen foods and share great products, tips and recipes!

Real Food. Frozen Infographics & Videos
With a goal to educate, inform and deliver It's Real Food...Just Frozen! messaging, NFRA develops premium content including infographics, meal planning tools, videos and more to tell the frozen food story in a shareable format. 

Mr. Food Test Kitchen 
Our partners at the Mr. Food Test Kitchen will lend major support to the March promotion with a dedicated TV spot reaching over 120 markets with more than 4MM viewers daily, as well as March content and recipes shared on the websiteFacebookTwitter and in e-newsletters.

Social Media Outreach 
NFRA actively drives social media engagement around March promotional activity, PR activations, NFRA member programs, Cool Food Panel posts, the Easy Home Meals blog and throughout all social media including Facebook, Twitter, Pinterest, YouTube and Instagram!