PR Highlights

NFRA's team of food experts, influencers and celebrity chefs will authentically connect with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. NFRA's outreach now includes Retail Dietitians that reach shoppers with consumer programs and presentations in-store store with healthful frozen food messaging. Many new and exciting activations will encourage consumers to see what's new and innovative in the category:

Twitter Party 
Easy Home Meals and @ResourcefulMom talked frozen favorites during our March Frozen Food Month Twitter Party on March 7th. The benefits of frozen foods, great products, tips and recipes were chatted about with engaged consumers, bloggers, RDs and more!

Key Online Media Partnerships
NFRA will partner with online media sources such as Tasting TableFood Republic and Huffington Post to deliver content and stories to food-savvy consumers that reinforce the innovation, quality and convenience that frozen foods provide. 

Real Food. Frozen Infographics & Videos
With a goal to educate, inform and deliver It's Real Food...Just Frozen! messaging, NFRA and PR agency Edelman will develop premium content including infographics, meal planning tools, videos and more to tell the frozen food story in a shareable format. 

Mr. Food Test Kitchen 
Our partners at the Mr. Food Test Kitchen will lend major support to the March promotion with a dedicated TV spot reaching over 120 markets with more than 4MM viewers daily, as well as March content and recipes shared on the MrFood.com websiteFacebookTwitter and in e-newsletters.
 

Social Media Outreach 
NFRA will actively drive social media engagement around March promotional activity, PR activations, NFRA member programs, Cool Food Panel posts, the Easy Home Meals blog and throughout all social media including Facebook, Twitter, Pinterest, YouTube, and recently launched Instagram!

Cool Food Panel of Storytellers
NFRA's team of food experts, influencers and celebrity chefs will authentically connect with consumers through blog posts and recipes featuring the best of frozen foods, fueling positive conversation and driving inspiration for frozen food-based meal solutions. NFRA's outreach now includes Retail Dieticians that reach shoppers with consumer programs and presentations in-store store with healthful frozen food messaging.
 

2017 MFFM Funding

2017 MFFM Idea Book POS