The 2016 Summer Favorites Promotion proved to be another successful year. Ice cream sales heated up with enticing in-store displays and the coveted Golden Penguin Award competition! See what sponsoring brands supported the promotion and led to its success.




A Summer Favorites VIP Coupon and Freezer Giveaway offered consumers special prizes that piqued interest and increased traffic to the ice cream and novelties aisles. Winners were randomly chosen every week of the promotion to receive exclusive manufacturers’ coupons for all of the sponsoring brands. One grand prize winner even won a chest freezer! Consumers entered the giveaway on the Easy Home Meals Facebook page from June 1st to August 31st, increasing engagement and conversation around the promotion. 

Check out this valuable tool kit of resources to ingite excitement and conversation around the July/August Ice Cream promotion! Utilize these promotion messaging key points, example social media posts, promotion artwork and view additional promotion details! 

 

 

 



NFRA introduced the revamped and improved Golden Penguin Awards in 2016! Now, it's not just a display contest, but offers multiple categories to recognize your entire marketing effort. A complete online entry form makes it easy to provide a brief summary of your program and upload all the promotion documents and photos supporting your efforts. This new system streamlined all entries, making it more efficient to submit entries and for the panel of judges to determine winners. View the 2016 Golden Penguin Competition brochure

The 2016 Ice Cream Promotion Golden Penguin winners have been announced: 
View the winners here!

New Categories Include:

  • In-Store Display - Creative and effective use of signage, visuals, props, etc., promoting Ice Cream & Novelties. Displays may use NFRA POS, but are not required to. Retailers/Wholesalers can name an assisting company or the sales agent/manufacturer may enter on their own.
  • In-Store Event - Events in support of Ice Cream & Novelties that may include demos, shopping sprees, celebrity appearances, remote radio/TV broadcasts, etc. Submission should include event photos and any advertising, signage or publicity around the event. 
  • Community Involvement - In-store or out-of-store event supporting a community/public service or charitable cause (food drive, fundraising, volunteer service, etc.). Submission should include photos and supporting media and clearly demonstrate a tie-in with Ice Cream & Novelties. 
  • Social Media and Digital Marketing - A 30-60 day sustained campaign promoting Ice Cream & Novelties utilizing at least two forms of social/digital marketing including: website, blog, emails, apps, Facebook, Twitter, Pinterest, YouTube, Instagram or other social platforms. Submission should include examples of ads, screenshots or other visual or audio items.
  • Traditional Marketing - A 30-60 day sustained traditional marketing campaign promoting Ice Cream & Novelties utilizing at least two forms of traditional communication including radio, TV, newspaper inserts, print ads or in-store circulars. Submission should include examples of ads, circulars or other print, video or audio items.
  • Integrated Marketing Campaign - A 30-60 day sustained marketing campaign promoting Ice Cream & Novelties utilizing at least four forms of advertising, digital communication, print communication or in-store execution. Submission should include examples of ads, display photos, screenshots or other visual or audio items.

    Subcategories include:
     
      - Retailer
       - Wholesaler
       - Manufacturer
       - Sales Agent
       - Local Association

     
  • Top Marketer Awards - A special group of awards recognizing the Best of the Best! The highest scoring entry in each of the Integrated Marketing Campaign sub-categories will be named the Top Marketer. This group of winners will be announced during the 2016 NFRA Convention.

Who Can Enter
Retailers, wholesalers, manufacturers, sales agents and local associations of any size (retail and military) can enter any category that is applicable to your business. Entries will be judged on their own merit taking into consideration organization size and/or program budget.

What Can Be Entered
Marketing campaigns and merchandising events held in direct support of Ice Cream & Novelties including up to 30 days before and after the June/July contest period.

Judging
Judging will be done by a panel of marketing professionals who will determine the category winners based on creativity, clarity and the effectiveness of each program/promotion entered. Entries will be judged on their own merit taking into consideration organization size and/or program budget. The Top Execution Awards will be determined by the highest scoring entry in each of the Integrated Marketing Campaign subcategories. 

Questions
Contact Julie Henderson at 717-657-8601 or julie@nfraweb.org for any questions regarding judging criteria or preparing your entry. 




July 4:  Independence Day
July 7:  National Strawberry Sundae Day
July 13:  National French Fry Day
July 17:  National Peach Ice Cream Day
July 23:  National Vanilla Ice Cream Day
July 25:  National Hot Fudge Sundae Day
July 30:  National Cheesecake Day



2016 IC GP Winners

2016 Ice Cream Idea Book

Advertising TIP

Be sure that your marketing strategy includes the coordination of our online and e-marketing presence with your print and in-store advertising and promotional presence. For example, if you have a weekly print flyer in your local newspaper, utilize the same messaging and design on your website and in your emails and e-newsletters. Always a good way to ensure you are making the most of your advertising dollars and building brand loyalty.