Promotion Highlights

NFRA and June Dairy Month sponsoring brands are launching an exciting national program to share Out of this World Possibilities in the Dairy Aisle messaging to consumers! The following promotion elements will reach consumers nationwide and get them engaged:

  • Digital Coupons on 
    Sponsoring brands will run a mix of Print-at-Home and Save-to-Card coupons with a total of 155,000 per brand or Offer Pods for non-couponing brands (9,000 clicks per brand) driving consumers to the store and online!
  • Integrated Media Partnership with WestWood One
    Sponsoring brands will deliver refrigerated dairy messaging to large audiences throughout email blasts, sharing relevant content and throughout WestWood One web and social media properties - garnered approximately 31MM impressions! 
  • $10,000 Consumer Sweepstakes 
    Beginning May 22nd and ending June 30th, consumers can enter on to win one of five $1,000 prizes and one grand prize of $5,000. Promote the sweepstakes on your social media properties, websites, emails and newsletters! 

  • Cool Food Panel of Bloggers
    Our special panel of food experts, chefs, dietitians and bloggers will create custom recipes and blog posts using dairy aisle products and promoting the June Dairy Month theme. Their posts will be shared to the bloggers' large social media audiences!

2017 JDM Idea Book