Promotion Highlights

NFRA and June Dairy Month sponsoring brands are launching an exciting national program to share Out of this World Possibilities in the Dairy Aisle messaging to consumers! The following promotion elements will reach consumers nationwide and get them engaged:

  • Digital Coupons on Coupons.com 
    Sponsoring brands will run a mix of Print-at-Home and Save-to-Card coupons with a total of 155,000 per brand, driving consumers to the store!
  • NFRA and 20th Century Fox Ice Age Movie Partnership
    Ice Age: Collision Course will be released in summer 2016 and the beloved Ice Age characters will deliver June Dairy Month messaging to large audiences throughout their social properties. NFRA's Ice Age-themed POS materials, consumer sweepstakes, Facebook giveaway and PR efforts will create consumer excitement and drive traffic to the dairy aisles. 
  • Cool Food Panel of Bloggers
    Our special panel of food experts, chefs, dietitians and bloggers will create custom recipes and blog posts using dairy aisle products and promoting the June Dairy Month theme. Their posts will be shared to the bloggers' large social media audiences!

2016 JDM Tool Kit