PR Highlights

NFRA's ongoing PR campaign with Edelman continues to amplify NFRA messaging and will also promote the June Dairy Month theme - Out of this World Possibilities in the Dairy Aisle! These many activations all encourage consumers to see what's new and innovative in the refrigerated dairy aisles.

Cool Food Panel of Storytellers 
NFRA's expanded team of food experts, influencers, chefs and bloggers will connect with consumers through blog posts and recipes featuring the best of refrigerated dairy foods, broadening the appeal and driving inspiration for the creative possibilities the aisles have to offer. Our outreach now include Retail Dietitians that can connect with consumers through in-store healthful refrigerated dairy food messaging.

Social Media Outreach
NFRA will actively drive social media engagement around the June Dairy Month promotion, PR activations, NFRA member programs, Cool Food Panel recipe posts and more throughout all of the Easy Home Meals social media properties: Facebook, Twitter, Pinterest, Instagram and YouTube.

Mr. Food Test Kitchen 
NFRA's partners at the Mr. Food Test Kitchen will lend major support to the June Dairy Month promotion with a dedicated TV spot of over 120 markets and more than 4MM viewers daily. The Mr. Food Test Kitchen will also create and share new content and recipes on the website, e-newletters and Facebook and Twitter pages.

2016 JDM Tool Kit