PR Highlights

NFRA's ongoing PR campaign with Edelman continues to amplify NFRA messaging and promote June Dairy Month. These many activations all encourage consumers to see what's new and innovative in the refrigerated dairy aisles.

Twitter Party
A June Dairy Month Twitter Party on June 5, 2018 will engage consumers, brands, RDs and foodies to chat about dairy aisle favorites and recipes! Additional details to come.

Panel of Storytellers 
A team of food experts, influencers, chefs and bloggers will connect with consumers through blog posts and recipes featuring the best of refrigerated dairy foods, broadening the appeal and driving inspiration for the creative possibilities the aisles have to offer. Our outreach now include Retail Dietitians that can connect with consumers through in-store healthful refrigerated dairy food messaging.

Social Media Outreach
NFRA will actively drive social media engagement around the June Dairy Month promotion, PR activations, NFRA member programs, blogger recipe posts and more throughout all of the Easy Home Meals social media properties: Facebook, Twitter, Pinterest, Instagram and YouTube.

Mr. Food Test Kitchen 
NFRA's partners at the Mr. Food Test Kitchen will lend major support to the June Dairy Month promotion with a dedicated TV spot to over 120 markets and more than 5MM viewers daily. The Mr. Food Test Kitchen will also create and share new content and recipes on the website, e-newletters and Facebook and Twitter pages.