Join NFRA in driving consumers to the refrigerated dairy aisle! The 2017 program brings effective brand activation across multiple platforms, a new model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. See how partnerships with Coupons.com and WestwoodOne can bring maximum exposure to your brand! 

View the 2017 brochure for additional details and to participate today!

Please check back soon for the 2017 June Dairy Month Idea Book!


Point of sale materials will be available soon in our online store with a great selection of specialty items to use as employee incentives or consumer giveaways. Check back soon to order new POS items and check out online effortlessly!


This guide will take you step-by-step on how to create an engaging and successful promotion centered around June Dairy Month. Click to view the 12 steps and start your planning today!






View the complete list of 2016 Gold and Silver Award winners!
Please check back soon for details on the 2017 Golden Penguin Awards including how to submit your entries, categories, rules and more. 


In 2016, NFRA partnered with 20th Century Fox and Coupons.com, hosted a consumer sweepstakes, developed brand new recipes using refrigerated aisle products and more! Please check back soon for initiatives planned for June Dairy Month 2017.


In 2016, NFRA's ongoing relationship with PR firm Edelman continued to enhance consumer engagement through social media, the Easy Home Meals website and blog centered around recipes, tips and resources for consumers. NFRA's Cool Food Panel of food bloggers, experts, chefs and dietitians brought the best new recipes using refrigerated dairy aisle foods as well. Please check back soon for details on NFRA's upcoming PR initiatives!


Utilize these excellent resources available to NFRA members to promote June Dairy Month! Share or use these assets on your social media channels, newletters, email marketing efforts and website! This valuable June Dairy Month tool kit features even more promotion messaging and sample social media posts to share on your own websites, newsletters social channels. Please check back soon for updated June Dairy Month resources!


June 2:  National Rocky Road Ice Cream Day
June 3:  National Egg Day
June 5:  National Cheese Day
June 7:  National Chocolate Ice Cream Day
June 17:  National Eat Your Vegetables Day
June 18:  Father's Day / First Day of Summer
June 20:  National Vanilla Milkshake Day
June 21:  First Day of Summer

June 25:  National Strawberry Parfait Day

Thank you to this year's participating brands.

Dannon Floridas Natural logo Lactalis American Group Land O Lakes
Sargento logo Silk Yoplait Logo


2017 JDM Funding

Advertising TIP

Public relations can play a key role in supporting your marketing efforts. To develop a PR strategy, start with defining the audiences you want to reach; then developing a PR plan that includes goals for your business to accomplish and key messages you want to deliver. You can work to create a good relationship with local media, and then establish tactics like a news release schedule where you can plan your media outreach for the year.