Join NFRA in driving consumers to the refrigerated dairy aisle! The 2017 program brings effective brand activation across multiple platforms, a new model for consumer engagement, diverse elements across the marketing mix and flexibility in program implementation. See how partnerships with and WestwoodOne can bring maximum exposure to your brand! 

View the 2017 brochure for additional details and to participate today!


Vibrant point of sale materials are available in our online store with a great selection of specialty items to use as employee incentives or consumer giveaways. Order new POS items and check out online effortlessly!

This guide will take you step-by-step on how to create an engaging and successful promotion centered around June Dairy Month. Click to view the 12 steps and start your planning today!

View details on the 2017 Golden Penguin Awards including how to submit your entries, categories, rules and more! View the complete list of 2016 Gold and Silver Award winners here.

NFRA is working with WestWood One as an integrated media partnership to promote refrigerated dairy messaging on web and social media properties and to offer digital coupons and offer pods, as well as a consumer sweepstakes and brand new recipes using refrigerated aisle products! View complete promotions details here.

NFRA is continuing to enhance consumer engagement through social media, the Easy Home Meals website and blog centered around recipes, tips and resources for consumers. NFRA's Cool Food Panel of food bloggers, experts, chefs and dietitians brought the best new recipes using refrigerated dairy aisle foods as well. View complete PR highlights here.

Utilize these excellent resources available to NFRA members to promote June Dairy Month! Share or use these assets on your social media channels, newletters, email marketing efforts and website! Please check back soon for updated June Dairy Month resources including the tool kit!

June 2:  National Rocky Road Ice Cream Day
June 3:  National Egg Day
June 5:  National Cheese Day
June 7:  National Chocolate Ice Cream Day
June 17:  National Eat Your Vegetables Day
June 18:  Father's Day / First Day of Summer
June 20:  National Vanilla Milkshake Day
June 21:  First Day of Summer

June 25:  National Strawberry Parfait Day

Thank you to this year's participating brands.

Almond Breeze Chobani Logo Crystal Farms Dannon
Floridas Natural logo Galbani Logo Heluva Good (HP Hood) Lactaid
Land O Lakes Sargento logo Silk Yoplait Logo

2017 JDM Idea Book

2017 JDM GP Rules

Advertising TIP

Public relations can play a key role in supporting your marketing efforts. To develop a PR strategy, start with defining the audiences you want to reach; then developing a PR plan that includes goals for your business to accomplish and key messages you want to deliver. You can work to create a good relationship with local media, and then establish tactics like a news release schedule where you can plan your media outreach for the year.