• Especially with the Super Bowl kicking off the month, February is an excellent time to promote snacking!
  • Promote the ease of preparing snacks from the frozen aisle that you just pop in the microwave or oven.
  • Show how ingredients from the refrigerated aisle can be creatively combined to make delectable snack-sized meals!
  • Suggest the idea of a Valentine's Day feast - whether it's a brunch with friends or a fancy dinner party, mini appetizers are the perfect treat to keep guests satisfied.
  • Utilize merchandising that emphasizes how the refrigerated aisle is the new snacking destination!
  • Organize and provide a "mini-meal" menu that features a variety of simple-to-make snack foods. Use a neat menu theme, like fun football food or "foods to fall in love with"!

February 4 is Super Bowl Sunday
Just a reminder…Super Bowl is a huge snacking event! And it’s a great time to promote the pizza category as more people consume pizza during Super Bowl week than any other time during the year.


February 27 is National Strawberry Day
To celebrate Strawberry Day, offer special pricing on any frozen and refrigerated products that include strawberries - strawberry ice cream, strawberry yogurt, strawberry cheese cake, strawberry jello, strawberry cream cheese...and of course, frozen strawberries!

  • National Hot Breakfast Month
  • National Snack Food Month
  • National Potato Lovers Month

February 2:  Groundhog Day / National Tater Tot Day
February 6:  National Frozen Yogurt Day
February 7:  National Fettuccine Alfredo Day
February 13:  National Tortellini Day
February 14:  Valentine's Day
February 19:  President's Day
February 20:  National Cherry Pie Day

Thank you to this year's participating brands.

Ajinomoto American Flatbread Arla Foods Bridgford Foods
Conagra Brands Dairy Farmers of America Daisy Brand logo HAC, Inc. (Homeland Stores)
Kraft Heinz Company Lactalis American Group Land O Lakes Mrs. T
Rosina logo

Advertising TIP

Include strategic "cause-related marketing" into your promotional mix, where your business can be linked to a relevant social cause or issue, and your efforts are mutually beneficial. A perfect example is working with the American Heart Association during February to educate, prevent and increase awareness of heart disease.