• Create in-aisle displays to feature the many frozen and refrigerated appetizers that can be presented elegantly for entertaining guests. Highlight the wide assortment of cheeses, showcasing a "cheese of the week" and what cracker, bread, fruit and/or wine pairing would go best with that selection.
  • Present and offer samplings of the many desserts in the cool aisles - share preparation and presentation ideas to simplify and at the same time enchance holiday secrets and ideas for entertaining.
  • Invite a local chef or food expert to appear in the cool aisles during December weekends to share holiday secrets and ideas for entertaining.
  • Remember to focus on your e-marketing and connecting with customers via email, e-newsletters, Facebook and more. Feature "Secret Weapon" messaging and holiday entertaining ideas as well as good wishes for the holidays and the New Year. The holidays are a great time to reinforce brand loyalty and thank customers for their year-round business and support.

December 8 is National Chocolate Brownie Day
On this special day, have fun and feature the ready-to-bake brownies in the refrigerated dairy aisles. Provide special pricing, host sampling and taste tests and even cross-merchandise with frozens by topping the baked brownies with ice cream!


December 21 is National Fried Shrimp Day
A great day to put the spotlight on the variety of shrimp selections in the frozen food aisle - offer special deals and feature recipes for sauces and dips to bring additional attention to the category.

  • National Egg Nog Month
  • National Fruit Cake Month

December 4:  National Cookie Day
December 8:  National Brownie Day
December 21:  National Fried Shrimp Day
December 21:  Winter Begins
December 23:  National Bake Day
December 24-January 1:  Hanukkah
December 25:  Christmas
December 26:  National Candy Cane Day
December 31:  New Year's Eve

Thank you to this year's participating brands.

Bays English Muffins ConAgra Delizza Patisserie Frozen & Refrigerated Food Council of North Carolina
Frozen & Refrigerated Food Council of Northern California General Mills Good Karma Foods InnovAsian
J&J Snack Foods Kellogg Lactalis American Group Land O Lakes
Michael Angelo NestFresh Eggs Pepp Farm Philadelphia Warehousing and Cold Storage
Pinnacle Foods Ripple Foods Logo Sargento logo Schwan
Tyson logo


Advertising TIP

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