How to Engage with the Campaign

As a Manufacturer, you can get involved with NFRA's PR campaigns by:

  • Be a financial contributor to the The Dairy Aisle…Beyond Cool PR campaign and gain valuable brand exposure. 
  • Share with NFRA new products, attention-grabbing stats and “behind-the-scenes innovations” – any assets that can be part of NFRA’s refrigerated dairy industry media pitches.
  • Utilize, share and repurpose specially-developed refrigerated food messaging and content (recipes, infographics, storytellers) in your sales and marketing efforts and throughout your consumer-facing digital and social media properties.
  • Share product samples and/or coupons with NFRA’s media partners, bloggers and registered dietitians so they can try your products and share with their audiences.
  • Offer your registered dietitians, chefs, and/or other experts as contributors to our Easy Home Meals blog.
  • Update NFRA on your company’s social campaigns so we can spotlight those efforts to our consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on Facebook, Twitter, YouTube, Pinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

Or as a Retailer, get involved with the PR campaigns by:

  • Be a financial contributor to The Dairy Aisle…Beyond Cool PR campaign.
  • Utilize NFRA’s unique, year-round refrigerated dairy content (recipes, videos, storytellers) in your promotional efforts; share and repurpose content and partner blogger posts throughout your web and social media platforms.
  • Offer your registered dietitians to be part of NFRA’s RD Program, and as contributors to our Easy Home Meals blog.
  • Update NFRA on your store(s) promotional activities so we can spotlight those efforts to our industry and consumer audiences.
  • Utilize NFRA’s Trade Media Fact Sheet for talking points to use for your media opportunities.
  • Follow Easy Home Meals on Facebook, Twitter, YouTube, Pinterest and now Instagram.
  • Provide us with your Social Media Coordinators and RD contacts for sharing and repurposing content.

2017 Dairy PR Brochure

2017 Dairy Manu Benefits

CFP Angie