Messaging & Sponsors

>> View detailed messaging map and pillars here <<

Key Messaging Points about Refrigerated Food

  • Creative possibilities. The refrigerated dairy aisle offers consumers more than just the staples they count on every day. The aisle delivers everything from cheeses, yogurts, puddings, eggs and cookies – to breads, dips, juices, milk and milk alternatives.
  • Convenience. The refrigerated dairy aisle is the go-to-source for Americans’ diverse, foodie-and-family-friendly snack and “small meal” needs.
  • Nutritional value. Real ingredients. The aisle is healthy: Refrigerated foods use quality, real ingredients high in protein that are simple, fresh and close to the farm.
  • The aisle offers versatility. The creative possibilities are endless with new ways to use dairy products and the ability to use what you need and save the rest for later.
  • The aisle delivers innovation. The refrigerated aisle offers new products to meet consumer needs in perfect portions and flavors that capitalize on popular trends.
  • The aisle provides indulgence. The refrigerated aisle also provides easy-to-make and eat treats that offer the comfort of products consumers already love.

Thank you to our 2018 sponsoring brands.

Arla Foods Braswell Family Farms Daisy Brand logo Lactalis American Group
Sargento logo NestFresh Eggs NestFresh - The Country Hen Bays English Muffins
Prosperity Organic - MELT Good Karma Foods Borden logo Cache Valley Creamery (Dairy Farmers of America)
Plugra (Dairy Farmers of America) Keller Danone North America Kraft Heinz Company
Land O Lakes Floridas Natural logo Conagra-Reddiwip

Refrigerated Messaging Platform Pillars

2018 Refrigerated PR Campaign Funding